May 18, 2012

Like A Virgin (Tycoon)

My latest article explores how to roll like the king of publicity stunts...

YAHOO, May 15, 2012 – Virgin boss Richard Branson has found yet another way to get ahead: his face chiseled into ice cubes served to passengers in Virgin Atlantic’s Upper Class cabin.

Four designers spent six weeks putting the 61-year-old billionaire’s grin, goatee and lustrous mane on ice, using photos and laser scans. These “Little Richards” splash down into beverages served this May, celebrating Virgin Atlantic’s $162-million revamp of its cabins, seats and on-board eight-seater bars – now the longest in the sky.

Read the full story on Yahoo...

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